Why do individuals choose doing shopping at hypermarkets?

a) Great prices – Tesco is a expert in supplying great and reasonable prices. What is more, it has one rule – the more you buy, the more you have discounted. For instance, one can of coke costs 1,5 pound, but if you buy 6 cans you will pay just 7 pounds, instead of 9. It is a very fair price because every seller is more interested in a client who buys more products.

b) Good localization – Tesco areas are normally situated at the suburbs of big places. Tesco provides cost-free car areas so the consumers do not have additional fees. What is more, Tesco offers totally free vehicles from the town centre to the store. It is very convenient for all customers.

c) Club card – faithful program – the store has practical and practical loyal program. Each customer receives special plastic cards (they look like credit cards) where are collected the points. If the consumer collects a specific number of points – the person receives extra money to spend on the Tesco’s goods.